The post was liked more than three million times. This is not the first time these women — who have a combined Instagram following of almost million people — have used cigarettes as coy, sexy props. Posing in a see-through bra and underwear for a recent Love Magazine shoot, Jenner keeps a lit cigarette daintily in hand; for a recent shoot for the same magazine, Hadid squats, her legs spread open toward the camera, a cigarette pursed between her lips.
Hadid and Jenner are certainly not the only contemporary starlets to market the image of a cigarette as a sexy accessory. And, of course, there was the controversy surrounding images which surfaced of many celebrity Met Gala guests smoking in the bathroom at the Metropolitan Museum this past May, the most retweeted of which was a Snapchat posted by Rita Ora showing Dakota Johnson lighting a cigarette.
After a lull of cigarettes in fashion, why are they suddenly back? We are well aware of the deadly effects of the habit — tobacco kills 30 times more people than murder. When it comes to fashion photography and cigarettes, they are almost uniformly used as props to indicate rebellion and sex appeal — a kind of lazy, candid glamour. The added risk of mega-celebs like Jenner and Hadid sharing images of themselves smoking — even if their captions push back at the idea of these women as actual smokers — is that it glamorizes the act to an audience of millions.
Robin Koval — CEO and president of Truth Initiative , the national public health organization that directs and funds the tobacco-free truth campaign — agrees. The link between fashion and smoking goes back nearly a century, bolstered by the fact that cigarettes are an appetite suppressant. Likewise, in fashion spreads of the era, cigarettes denoted a certain sophistication and elegance, wisps of smoke curled out of the barely parted lips of women wearing the latest trends.
But why, exactly, is smoking so compelling for photographers and filmmakers, and now influencers? On film, smoke can tell a story; it can fill a screen; it can give background on a character by its presence.
This character smokes; therefore he is a bad guy. This character smokes; therefore she is sultry. On Instagram, it seems to give these women a little bit of rebellion cred. But perhaps those staid stereotypes need an update? Meanwhile, renowned fashion photographer Peter Lindbergh has photographed so many women smoking cigarettes that there is a collection of his photographs called Smoking Women.
The current moment in high-fashion smoking can pinpoint its beginning to , when Kate Moss smoked a cigarette as she walked down the catwalk at the fall Louis Vuitton ready-to-wear show.
The aforementioned Love Magazine has also packed its pages — and its Instagram — with models smoking. They might not even really smoke! In , 4. Everyone agreed that smoking is destructive obviously , and that it's particularly bad that these starlets are apathetically projecting to the world that smoking is a habit of the well-connected and cool.
But some also insisted cigarettes can have an appropriate use in certain editorials; that the small white stick somehow tells a story that empty fingers simply cannot. But the true test lies in whether the image still works without the need for smoking. I consulted street-style photographer Scott Schuman , better known by The Sartorialist, for his own opinion on smoking in candid and editorial images.
As arguably one of the most famous street style photographers in the world, much of Schuman's portfolio captures women mid-puff. And I shoot mainly outside.
They used to be able to smoke in the office but now they have to go outside and smoke," he says. I am not a fan of smoking, I don't think it a good thing, obviously—my brother had to have his voice box removed," Schuman explains. But to say these images are the catalyst that caused people to start smoking is just a flimsy excuse, he adds: "The person who started smoking after seeing these images was going to do it anyway. I just never gave into any of that stuff.
I never let social peer pressure be an excuse for me. Whether it's a photo of smoke billowing out of a young woman's mouth or a shot of someone slinking fur over their shoulder, Schuman purposefully keeps every passionate, hateful, and nasty comment on his page. If you want to see people not smoking, if those stars start to see their fans leaving because of what they're posting, then they would stop.
Much of that is true in theory, but this younger generation stands hard for their social media idols—they don't care much for the statistics, like that nearly , people die from smoking every year in this country, and that includes deaths from exposure to secondhand smoke.
On most of the Instagram images embedded into this story, the comments are shockingly positive. It's true that the overall number of tobacco users has decreased significantly over the last few decades—and that's a great thing. It shows that as a country, we're wising up. We now care about things like kale and green juice and we all know that cigarettes are poisonous. I must be forthcoming about how infuriating I find these images personally. This is the root of the links between smoking and aging and smoking and skin problems: it affects your skin in numerous ways.
On top of the wide-ranging damage smoking does to your body, this is a compelling reason models should avoid smoking.
Since smoking is bad for your skin, you may be surprised that there is a close link between smoking and professional models. One of the reasons for this may be the effect of smoking on your weight. In general, smokers weigh less than non-smokers , and they have lower BMIs. People who quit smoking often gain some weight, too. This is because nicotine reduces your appetite and increases your metabolism. Firstly, smokers who smoke a lot tend to weigh more than non-smokers.
These smokers are less likely to exercise and more likely to have a bad diet or other bad habits. A bigger concern for models is the effect of smoking on how the weight is distributed around the body.
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