If you logged in with Facebook, you may be asked to sign in. Follow the steps below to switch to a business account. Tap Settings. Some accounts may see Switch to Professional Account from this menu. If you do, tap it. Otherwise, proceed to the next step. Choose Business unless it makes sense for you to choose Creator. If you plan to connect your Instagram and Facebook business accounts, follow the steps to connect your account to your Facebook Page.
Learn more about the difference between Instagram business and creator accounts. A good social media strategy starts with a sound understanding of your audience. For example, year-olds represent the largest ad audience on the site. Identify the key segments that overlap with your customer base, or hone in on active niches. Look at the type of content your customers post and engage with, and use these insights to inform your creative strategy.
Start with your business objectives and identify how Instagram can help you accomplish them. These vary for each business, but in broad terms, plan to focus on metrics related to the social funnel. With your audience and goals defined, you can plan to publish on Instagram with purpose. Start by plotting out and researching important events.
Look at sales data to see when your customers start planning for specific occasions. Look for opportunities to develop themes or regular installments that you can build into a series. Plan to publish when your followers are online. With an Instagram business account, you can check the days and hours that are most popular for your audience:. An Instagram business profile gives you a small amount of space to accomplish a lot. The people reading your bio were curious enough to visit your profile.
So, hook them in and show them why they should follow you. When using Instagram for business, most brands use their logo as a profile picture. Keep your picture uniform across social media platforms to aid recognition. Like most profile icons, your photo will be framed by a circle, so make sure you take that into account.
For accounts with less than 10, followers, this is the only spot on Instagram where you can post an organic clickable link. So be sure to include one!
Link to your website, your latest blog post, a current campaign or a special Instagram landing page. Include your email address, phone number or physical address. When you add contact information, Instagram creates corresponding buttons Call, Text, Email or Get Directions for your profile.
Instagram business accounts can include buttons so that customers can book or reserve appointments. From your business profile, tap Edit Profile , then scroll down to Action Buttons. Whatever you decide, add some polish to your profile with Highlight covers. Try to establish recurring themes of pillars that you can alternate.
In some cases, the content will be obvious. A clothing line might showcase its clothes, and a restaurant might post photos of its food.
If you offer services, try showcasing customer stories, or go behind the scenes to highlight office life and the people who make your company tick. Look at other brands for inspiration. Air France , for example, alternates between destination shots, window seat views, travel amenities and airplane pictures.
Source: Air France Instagram. Once you decide on your themes, create a consistent visual look. That includes a color palette and an overall aesthetic that your fans will instantly recognize when they see it in their Instagram feeds.
Your mobile phone is your best friend when it comes to Instagram photography since you can post straight from your device. Here are some tips to get the best photos when shooting with your phone :. Editing tools can help you maintain your aesthetic, add frames or logos, or even create infographics and other original content. Here are a few more pointers for editing your Instagram photos.
Captions allow you to tell the story that makes the photo meaningful. Good copy can build empathy, community, and trust. Or it can just be funny. A post shared by Reformation reformation. Develop a clear brand voice so you can stay consistent. Do you use emoji in your captions? Is there a style guide that your brand follows? What hashtags do you use? A good set of guidelines will help keep your captions distinct and on-brand.
Borrow inspiration from the best copywriters out there. Read our Instagram caption guide for brand examples and copywriting tools.
Trying to figure out how to add line breaks? Uncover this and more Instagram hacks here. More than million people watch Instagram Stories every day. For perspective, all of Twitter counts an average of million daily users.
People have taken to the casual, disappearing nature of the format, even when it comes to brand content. Not surprisingly, this format is a great platform for storytelling. Tell authentic brand stories that have a beginning, middle and end. Engage your audience with Stories stickers and provide value for your viewers to get them in the habit of watching your Stories consistently. Instagram may have started as a simple photo-sharing app, but now the platform hosts everything from live broadcasts to Reels.
Stay informed about all the latest Instagram product updates. Brand content works best when people can imagine themselves using your products or services. Aim for your content to be inclusive in every sense of the word. Add alt-text image descriptions and automatic captions, and follow best practices to make your posts accessible. A temporary glitch may occur, resulting in odd bugs such as not posting content.
Go to the multi-tasking center on your phone and swipe the app away. Although Android and iPhone are different operating systems, the app closure process is similar.
Reopen the app and try posting the same content. If you still have trouble, there are more things to try. Instagram regularly releases updates to fix bugs and improve performance. Unfortunately, an older version of the app may have issues working with a newer version of your operating system. It should give you the option to update if one is available.
Android users are fortunate as their operating system allows them to clear the app cache without deleting user data. This process removes excess data that may cause issues. Once reinstalled, your Instagram app and all of its data appear as expected.
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